Jameela Jamil and Azealia Banks lock horns in bitter Instagram row

Jameela Jamil has found herself in an Instagram war with Azealia Banks.

The British presenter, 32 – who is known for expressing her opinions on the diet industry – took to Instagram to blast a weight loss aid which was advertised on a mammoth screen in New York’s Times Square for millions to see.

While the former T4 host relayed her anger at the ad for telling her that her ‘goal in life was to look smaller’ – she was met with backlash from Azealia who pointed out that America ‘has a huge obesity problem.’ 

Feud: Jameela Jamil, 32, has found herself in an Instagram war with Azealia Banks over a divisive weight loss aid

Feud: Jameela Jamil, 32, has found herself in an Instagram war with Azealia Banks over a divisive weight loss aid

Feud: Jameela Jamil, 32, has found herself in an Instagram war with Azealia Banks over a divisive weight loss aid

Jameela, who has previously blasted Kim Kardashian for her promotion of appetite suppressants and weight loss, didn’t take too well to the campaign for Flat Tummy Co.

Sharing a snap of the ad, she passionately captioned: ‘EVEN TIMES SQUARE IS TELLING WOMEN TO EAT LESS NOW? Have we actually gone mad? Why aren’t there any boys in the ad? Why is it f***ing PINK? 

‘Because you feel men can look however they want? Their goals are to be successful. But ours are to just be smaller? F**k off @FlatTummyCo,’ she added. 

War of words: While the former T4 host relayed her anger at the ad for telling her that her 'goal in life was to look smaller' - she was met with backlash from Azealia who pointed out that America 'has a huge obesity problem'

War of words: While the former T4 host relayed her anger at the ad for telling her that her 'goal in life was to look smaller' - she was met with backlash from Azealia who pointed out that America 'has a huge obesity problem'

War of words: While the former T4 host relayed her anger at the ad for telling her that her 'goal in life was to look smaller' - she was met with backlash from Azealia who pointed out that America 'has a huge obesity problem'

War of words: While the former T4 host relayed her anger at the ad for telling her that her 'goal in life was to look smaller' - she was met with backlash from Azealia who pointed out that America 'has a huge obesity problem'

War of words: While the former T4 host relayed her anger at the ad for telling her that her ‘goal in life was to look smaller’ – she was met with backlash from Azealia who pointed out that America ‘has a huge obesity problem’

'Have we actually gone mad?' Jameela didn't take too well to the campaign for Flat Tummy Co

'Have we actually gone mad?' Jameela didn't take too well to the campaign for Flat Tummy Co

‘Have we actually gone mad?’ Jameela didn’t take too well to the campaign for Flat Tummy Co

'America has an obesity problem': While a plethora of her followers agreed with her views, rapper Azealia wasn't afraid to offer her very different opinion

'America has an obesity problem': While a plethora of her followers agreed with her views, rapper Azealia wasn't afraid to offer her very different opinion

‘America has an obesity problem’: While a plethora of her followers agreed with her views, rapper Azealia wasn’t afraid to offer her very different opinion

While a plethora of her followers agreed with her views, rapper Azealia wasn’t afraid to offer her very different opinion. 

The 212 hitmaker expressed: ‘Girl.. America has an obesity problem. This is not as deep as you are making it. There’s a HUGE weight loss industry here in the states because we like soda and fast food. 

‘They put a girl on it because the Company is OWNED BY WOMEN. Ffs.’

However, Azealia wasn’t done there as she left another fiery comment under Jameela’s picture: ‘There are weight loss products marketed to men the same way bubblegum toothpaste is put in a Disney princess tube for girls and a toy story tube for boys. 

‘All of the ingredients are the same. I guess you will also complain about baby clothing companies making pink bonnets and blue bonnets saying they should be black in order for them to be gender neutral. It’s the same bonnet. 

Hitting back: The 212 hitmaker defended the weight loss industry due to country's obsession with 'soda and fast food' 

Hitting back: The 212 hitmaker defended the weight loss industry due to country's obsession with 'soda and fast food' 

Hitting back: The 212 hitmaker defended the weight loss industry due to country’s obsession with ‘soda and fast food’ 

'Just eat the lollipop or not': However, Azealia wasn't done there as she left another fiery comment under Jameela's picture

'Just eat the lollipop or not': However, Azealia wasn't done there as she left another fiery comment under Jameela's picture

‘Just eat the lollipop or not’: However, Azealia wasn’t done there as she left another fiery comment under Jameela’s picture

I shave with men’s razors all the time. Lots of men use women’s shaving cream. Just eat the damn lollipop or not,’ she added on a frustrated note. 

However, Jameela failed to agree, quipping back: ‘@azealiabanks … what are you doing…? Do you understand why I think it’s a little strange you have contacted me about this? 

‘I will win this argument, so don’t bother. There are better uses of your time, energy and supreme talent,’ she added. 

MailOnline has contacted representatives for Jameela, Azealia and Flat Tummy Co for further comment. 

However, Jameela failed to agree, quipping back: '@azealiabanks ... what are you doing...? Do you understand why I think it’s a little strange you have contacted me about this?'

However, Jameela failed to agree, quipping back: '@azealiabanks ... what are you doing...? Do you understand why I think it’s a little strange you have contacted me about this?'

However, Jameela failed to agree, quipping back: ‘@azealiabanks … what are you doing…? Do you understand why I think it’s a little strange you have contacted me about this?’

Wanting a change: The British presenter is known for expressing her opinions on the diet industry

Wanting a change: The British presenter is known for expressing her opinions on the diet industry

Wanting a change: The British presenter is known for expressing her opinions on the diet industry

Meanwhile, Jameela made headlines in May, after daring to blast social media powerhouse Kim Kardashian for her promotion of appetite suppressants and weight loss.

And just last month, Jameela addressed her decision to speak out — revealing that she battled anorexia as a teen — and also surmised that Kim, 37, and her famous sisters are likely ‘broken’ women, explaining their need to constantly ‘fix’ themselves.

The Good Place star told Stylist magazine of the famous siblings: ‘I think they’re broken by this industry. I bet [Kim] went through all the same s**t I did. She keeps fixing and fixing but there’s nothing to fix. She clearly can’t see what she looks like, none of them can see what they look like. I just feel sad for them.’

Broken? Last month Jameela surmised that Kim Kardashian was likely a 'broken' woman, as she constantly 'fixes' herself when there's 'nothing to fix'

Broken? Last month Jameela surmised that Kim Kardashian was likely a 'broken' woman, as she constantly 'fixes' herself when there's 'nothing to fix'

Broken? Last month Jameela surmised that Kim Kardashian was likely a 'broken' woman, as she constantly 'fixes' herself when there's 'nothing to fix'

Broken? Last month Jameela surmised that Kim Kardashian was likely a 'broken' woman, as she constantly 'fixes' herself when there's 'nothing to fix'

Broken? Last month Jameela surmised that Kim Kardashian was likely a ‘broken’ woman, as she constantly ‘fixes’ herself when there’s ‘nothing to fix’

London-born Jameela also addressed the backlash she received from speaking out against the mother-of-three’s social media posts, insisting that it was more important to stand against ‘patriarchal messaging’ than pander to popular opinion.

‘I get so much s**t any time I ever criticise any woman,’ she said. ‘I don’t even think [said] women are aware it’s happening, they just see money and fame and they’re not taking a minute to… see the influence they have. I take it maybe too seriously but I take it very seriously because I got very f**ked up by this stuff when I was younger.’

However, the British beauty — who is now based in Los Angeles — is eager to let it be known that her public statements have never come from a place of hatred.

Slam: Jameela previously spoke out against Kim for promoting appetite suppressing lollipops 

Slam: Jameela previously spoke out against Kim for promoting appetite suppressing lollipops 

Slam: Jameela previously spoke out against Kim for promoting appetite suppressing lollipops 

‘I definitely felt a pain in my heart because I’m in the papers for criticising another woman,’ she explained. ‘[But] I have grown more from my failures than my successes because people have called me out when I f**ked things up. I do it out of love; I would never envy them, or feel that way about myself the way that they do.’  

Last month, Jameela hit out at Kim after she shared a post on Twitter on how to maximise weight loss’.  

Sharing the tweet, the presenter-turned-actress questioned: ‘How do we minimize this woman’s bulls***?’

She also commented that the ‘whole family’ made her ‘feel sad’, adding: ‘All the money and fame in the world can’t make you stop hating your nose, your lips, your a***, your weight, your skin’. 

Hitting out: Last month, she hit out at Kim over Twitter, after she shared a weight loss post 

Hitting out: Last month, she hit out at Kim over Twitter, after she shared a weight loss post 

Hitting out: Last month, she hit out at Kim over Twitter, after she shared a weight loss post 

Sad: She added that the whole family made her 'feel sad', adding that 'All the money and fame in the world can’t make you stop hating your nose, your lips, your a***, your weight, your skin'

Sad: She added that the whole family made her 'feel sad', adding that 'All the money and fame in the world can’t make you stop hating your nose, your lips, your a***, your weight, your skin'

Sad: She added that the whole family made her ‘feel sad’, adding that ‘All the money and fame in the world can’t make you stop hating your nose, your lips, your a***, your weight, your skin’

It came after the British actress previously described Kim as ‘terrible and toxic influence’ for promoting an appetite suppressing lollipop – leading the star to delete the advert.

Jameela took issue with Kim’s post on ‘How I maximize fat loss’, which advertised the reality star’s weekly cardio workouts. 

Sharing the post, the actress wrote: ‘How do we minimize this woman’s bulls**? 

‘When will she just love herself and stop obsessing about how to “fix” problems that were never there? 

‘She was always beautiful. She’s never seen it because she is broken by the SAME society that she now contributes more toxicity to.’

In a second tweet, Jameela added: ‘This whole family makes me feel sad. All the money and fame in the world can’t make you stop hating your nose, your lips, your arse, your weight, your skin, your age, your SELF. 

Famous: Over the past decade, Kim has become considerably famous via an array of ventures

Famous: Over the past decade, Kim has become considerably famous via an array of ventures

Famous: Over the past decade, Kim has become considerably famous via an array of ventures

’10 years we have heard of little more than their obsession with looks and how to fix “imperfections.”’ 

It comes after Jameela led the backlash over an Instagram ad that Kim posted, promoting an appetite suppressing lollipop earlier this month.

Sharing a snap of herself sucking a red lollipop, Kim had written: You guys… @flattummyco just dropped a new product. They’re Appetite Suppressant Lollipops and they’re literally unreal. 

‘They’re giving the first 500 people on their website 15% OFF so if you want to get your hands on some… you need to do it quick! #suckit’ 

Jameela responded: ‘No. F*** off. No. You terrible and toxic influence on young girls. I admire their mother’s branding capabilities, she is an exploitative but innovative genius, however this family makes me feel actual despair over what women are reduced to.’ 

‘MAYBE don’t take appetite suppressors and eat enough to fuel your BRAIN and work hard and be successful. And to play with your kids. And to have fun with your friends. And to have something to say about your life at the end, other than “I had a flat stomach.”‘

Influence: Jameela was among the first to criticise Kim for her recent controversial ad, describing her as a ‘terrible and toxic influence on young girls’ 

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